Wolf Rock was the creation of three people, each at the top of their respective marketing fields, each wanting to weave their skills and experience into an agency that could offer something new to the region they love. Jo Downie, Dave Meneer and Phil Gendall have built a team of many talents, focused on getting clients to the next level, here in the South West, and further afield.
Jo is an experienced marketer who looks at a business from every angle to ensure growth and a better return on marketing investment. Jo knows how to get all of the marketing tools working together for best effect, and is also our lead on digital projects (“actually I’m a bit of a geek”). She’s worked with clients in tourism, food, retail, corporate service industries and education. Past projects have included: helping to launch Wing of St Mawes, probably the UK’s first online fishmonger and now market leaders for direct delivery of fresh fish nationwide; and working with Menai Holiday Cottages in North Wales supporting them through growth including a 65% increase in bookings and a 30% increase in property stock. For her sins Jo’s also our MD.
Phil is a branding and design consultant. He helps businesses to understand what what makes them remarkable from a customer perspective, and makes sure it’s communicated vividly through the strategic application of design. Phil’s worked in most sectors – clients past and present read like a who’s who of great regional brands and include; the Eden Project, Cornish Sea Salt, the Duchy of Cornwall, the Convergence Partnership, Tregothnan Tea, Pendennis, the Isles of Scilly, Michelmores, Visit Cornwall and Falmouth University. Phil mixes talking with doing and has been the Chair of the South West Design Forum, an Advisor for the Design Council, and a senior lecturer in design. Don’t get him started on Comic Sans.
Dave is a highly experienced advertising and marketing strategist, business manager and writer. He was formerly CEO of the Jamie Oliver inspired “Fifteen Cornwall” at Watergate Bay and before that marketing director of the Eden Project — playing a key role in it becoming a top ten UK attraction. Dave spent 25 year “in advertising” in London, Paris and Frankfurt running accounts such as Flora, Cornetto, Birds Eye, Directline, RNLI and Royal Navy — culminating as European VP of McCann Erickson, heading up General Motors advertising in 23 countries with a budget of 250m dollars. He can work with smaller budgets. Dave is advisor to the Tate St Ives, Chair of Leach Pottery and editor of the best-selling Little Book of Cornwall and others in the same series.
Laura grew up in Cornwall but started her professional life in South Africa where she established and ran her own tour company. Since returning to the UK she has worked for VisitCornwall, the Aerohub Enterprise Zone team and more recently, Retallack Resort & Spa – managing all marketing across the five star resort including The Green Room restaurant, run by 2008 MasterChef winner James Nathan and the county’s only FlowRider. At Wolf Rock, Laura looks after some of our key client accounts.
Sophie brings a creative flair and a passion for building brilliant brands to the team. Having grown up in Cornwall, she left to study at Bournemouth University where she gained a First Class Honours degree in Public Relations. After graduating she entered the world of marketing, working in London and Abu Dhabi for clients including Lucozade Sport, HSBC and AIA Insurance. Sophie returned to Cornwall for a Brand Consultant’s role with Invest in Cornwall before she joined Wolf Rock.
Jan grew up and studied in Cornwall before learning his trade at a small London design studio working with a range of international clients. Since moving back to Cornwall to start a family he has been a key part of national campaigns for Crowdfunder.co.uk, River Cottage, Virgin Media and Dignity in Dying. Whether art directing magazines, illustrating book covers or prototyping user experience Jan brings a sense of structure, creativity and typographic detail to all of our design projects.
Since successfully graduating from Camberwell College of Arts, London, Liam has gone on to work for a host of clients in business sectors including film, transport, business review and music events, contributing to several internationally distributed magazines. Liam has also had his work showcased at various high profile arts events including both the Edinburgh and Cannes Film festivals. Liam’s role is to turn marketing objectives into cracking design ideas and then execute them brilliantly. No pressure.
Having grown up in Cornwall, Tilly is currently finishing the final year of her English degree at the University of Exeter and is putting her love for writing to good use with us. As our intern, she lends a helping hand to our account managers by picking up any workload she can. Tilly has become the social media guru and editor due to being a punctuation perfectionist!
Samantha is our PR specialist. She manages the PR for clients such as Visit Isles of Scilly, winning them column inches in regional, national and overseas publications. Samantha has been head of marketing at two international architectural engineering consultancies in London and campaigns and events manager at the Design Council, and started her career in the London office of a large Japanese advertising agency. Samantha also manages the PR and marketing as a trustee and volunteer for an award-winning youth theatre company in St Ives.
Highly organised and with great attention to detail, Eve makes bookkeeping look easy! Eve started her career in finance by running her own successful recruitment agency before moving fully into accounts and making the move to Cornwall. With over 10 years in finance management and the ability to adapt to various accounts systems, Eve keeps our books balanced and the bank manager very happy.