Building on an enviable reputation as a fish merchant to top chefs and restaurants, Wing of St Mawes wanted to sell direct to households nationwide. They retail brand ‘The Cornish Fishmonger’ was launched in 2009 and was the first brand to sell fresh fish from Cornish quaysides on an e-commerce platform that mirrored the high street fishmonger. The website allows the customer to choose the preparation of their fish, buy sustainably with a ‘what’s in season’ stock level checker and pay by weight, just as you would at a fish counter. There are over 39 different species to choose from as well as a range of smoked products and a monthly box scheme. The site is created with bespoke coding based on a Magneto system and is now in its fourth iteration of design to meet growing demand for mobile first shopping. Wolf Rock provide on-going marketing management, overseeing all aspects of the continued marketing initiatives, media deals, PR, campaigns and website enhancements. The brand continues to be the number one online fishmonger, despite the rapid growth in direct competition and the food box industry. This is attributed to the continued work of the team to build brand reputation, deliver exceptional customer service and providing quality seafood from Cornwall.