Classic boat owner Nikki Alford came to Wolf Rock to help her launch a new sailing agency, hoping to widen the market for other boat owners like her who were offering sailing adventure holidays. Bucket list travel, YOLO culture and the need to try something new regardless of age or experience helped us come up with the name for the agency, followed by a new brand look that captured the spirit of holidays at sea aboard interesting or classic vessels all over the world. The website is the main tool for this brand and our team did extensive research into booking engines for this industry. Our efforts showed there was no off-the-shelf solution, so set to work producing a bespoke online platform to manage the whole booking process and management of guest and boat communications. After the site launched, our team got to work on marketing activity to drive traffic to the site. This mix of social media, print and digital advertising and PR has got this young brand off to flying start and it looks set to sail into its next year with record bookings and a steep growth of their fleet.