With over fifty years of trading behind them, accountants Robinson Reed Layton were one of our counties best kept secrets! This long-established firm advises clients large and small throughout the county and, with new partners in place and having nurtured a team of highly skilled accounts, tax advisors and young rising stars, the time was right to revisit their brand. We took them through a branding process, looking at the company values, name of the firm and their position in the market place, both current and future, helping to align their goals and aspirations for growth. Our work helped to shape an on-going communications plan for the year, re-emphasising their values and previously unknown talents and services. Their new name RRL and fresh brand look was launched along with internal culture change initiatives for staff, a PR campaign, website and new office interiors and signage.