Branding and marketing a new Cornish chocolate


Josh's Chocolate


Branding, Design, Packaging, Print

Josh Parker wanted to create a new Cornish chocolate brand that stood out from the various existing chocolate brands in gift shops. Having grown up on his family farm in Cornwall, his inspiration for the new brand revolved around idyllic childhood memories with his family, enjoying Cornwall.

Josh developed several different flavours but needed help in positioning his brand in an already saturated market place as well as developing a unique look for his product. We devised a new brand for Josh, developed his brand identity and product names and created eye-catching packaging. With the help of St Ives based illustrator, Joanne Barry, Josh’s Cornish chocolate moments were brought to life – each product representing a different Cornish moment!

The Wolf Rock team loved working on this project as we were able to design some beautiful packaging and help Josh realise a long-held dream (plus, we got to eat a lot of chocolate too!). Visit Josh’s chocolate website.

What we did

  • Brand positioning and strapline
  • Logo and visual identity
  • Packaging
  • Marketing material