A charity with a 2.5 million pound request!


Cornwall Air Ambulance



This much cherished Cornish charity, which provides a vital life saving service, is in need of a new helicopter — most of which has to be paid for by the generosity of the general public! Wolf Rock were tasked with creating a new brand for this appeal with a clear mission to raise 2.5 million pounds in just 2 years. Working with key stakeholders we undertook a brand process that helped to define all the reasons why a new helicopter was needed, the impact it would have on saving lives and key messages that would resonate with both the avid supporter and the stranger to this charity. This was followed with graphics and visual brand guidelines that their in-house team could use going forward.

The ‘New Heli Appeal’ campaign was launched in April 2018 and continues to grow in momentum as the marketing team gain more exposure for this very important task. Wolf Rock undertook all of this work free of charge and will continue to support the charity as they head into the 2nd year of their fundraising.


“We are delighted that Wolf Rock has chosen to adopt Cornwall Air Ambulance as its charity of the year. The support of Cornish businesses is vital in helping to keep the air ambulance flying and saving lives. We are particularly looking forward to working with Wolf Rock’s team of marketing experts to help tell the world about Cornwall Air Ambulance’s lifesaving work and inspire support and donations to our charity.”

Communications and Marketing Manager at Cornwall Air Ambulance