Following branding consultancy, where Wolf Rock distilled the values, essence and core messages of Callestick Farm, we created the branded packaging for both 500g and Theatre Tub sizes. Building carefully on the brand’s illustration-based heritage we re-visualised the farm’s strong sense of place and commissioned illustrator Lucy Davey to create an image with a contemporary relevance — evoking memories of holidays by the sea in Cornwall. In short, a brand you can fall in love with. Callestick’s legacy logo was evolved and updated carefully giving more sense of heritage and a range of message-based icons were created to communicate product benefits. Finally, painstaking technical artwork was crafted, and we liaised closely with internationally based printers to ensure pain-free packaging manufacture.