Bessie-Ellen-Navigating

Holidaying on the high seas on a historic classic ship!

Client

Bessie Ellen

Category

Advertising Campaigns, Marketing Management, PR, Social Media

When Nikki Alford owner and skipper of the 1904 historic Bessie Ellen contacted Wolf Rock, she was sure she had a fantastic holiday offering but no idea how to increase her guest list while she sailed her ship. We jumped aboard and immersed ourselves in the world of sailing holidays and adventure travel and very quickly secured national press coverage, increased her database and started a programme of regular communications via social media, e-news and blog content. Nikki and her crew were given training on social media and began to grow her fan base with live feeds from the ship as she sailed to beautiful locations, giving people first hand footage of life aboard. We encouraged people back with loyalty rewards, asked for reviews, cut niche media deals and increased their digital reach in to the German market. Bessie Ellen now enjoys fully booked seasons and receives continuous five star reviews for the unique experience this boat and her crew give to their guests.

“The world of marketing is alien to me, I deal with wind and tide! Wolf Rock were able to simply get the job done while I got on with sailing my ship. I love telling Bessie’s story and giving people the benefit of my knowledge and I now know I have ways to do that which are quick and easy, and of course effective! I have a huge responsibility to preserve this last remaining working ketch and with the help of the WR team, I know I am much better placed to secure her future.”

Nikki Alford – Owner Bessie Elle

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