When Nikki Alford owner and skipper of the 1904 historic Bessie Ellen contacted Wolf Rock, she was sure she had a fantastic holiday offering but no idea how to increase her guest list while she sailed her ship. We jumped aboard and immersed ourselves in the world of sailing holidays and adventure travel and very quickly secured national press coverage, increased her database and started a programme of regular communications via social media, e-news and blog content. Nikki and her crew were given training on social media and began to grow her fan base with live feeds from the ship as she sailed to beautiful locations, giving people first hand footage of life aboard. We encouraged people back with loyalty rewards, asked for reviews, cut niche media deals and increased their digital reach in to the German market. Bessie Ellen now enjoys fully booked seasons and receives continuous five star reviews for the unique experience this boat and her crew give to their guests.