We have been working with Visit Cornwall since 2017. Our first challenge was strategic — to review, rationalise and improve the print output and impact, with particular emphasis on value for members. Visit Cornwall produces more than 1 million pieces of print collateral annually in a very competitive environment. Based on market research, our proposal was to focus on a highly credible and authoritative map that would stand head-and-shoulders above others in term of usability. We created all original artwork including detailed and copyrighted cartography with rights owned by the client. The map has had a very high pick-up rate and has attracted new stakeholders to provide a good source of revenue for the brand.