05 Aug Marketing after Brexit
When there is fear of a recession we see companies try and manage more themselves to reduce bottom line costs. Marketing spend is often the first thing to go, along with familiar comments such as “we can do without it for a while as we’re not sure it works anyway!” hovering around the networking circles.
So what now? Are we, the marketers, worried? Not at all. Smart businesses know that now is the time to take their marketing up a gear.
So my advice would be not to waste money on mediocre marketing or just stop doing it, but make sure every penny you do spend works as hard as it can.
Jo Downie – Director.