31 Jan New Isles of Scilly Guide 2014
A sensory journey through the Isles of Scilly, the guide will lure you in with the timeless words of Michael Morpurgo, former Children’s Laureate, and keep you hooked with the memories of author and sea writer Sam Llewellyn as well as Booker Prize nominee Jim Crace.
The tale of one family’s love of this archipelago is told by Carolyn Mendelsohn, 2013 Professional Photographer of the Year, with a heartfelt picture book story of visits to the islands with her husband and children.
Commissioned by the Islands Partnership to bring new life to their marketing, we gathered together thirty groups of locals and friends to the islands to model, shoot, scribble, proof and ferry, making the guide true to the experiences that are enjoyed every day and holiday.
More of a book than a holiday guide, small enough to pop in your handbag and large enough to read with tired eyes at bedtime, Scilly’s 2014 guide promises to cut through the hard sell of most holiday destinations, offering you a snapshot of what could be a place you long to visit, again and again.
Our work with the Islands Partnership has addressed declining visitor numbers through strategic brand development, a new website and fresh approach to social media, as well as PR and the overhaul of printed marketing collateral.