10 Nov Celebrating success at the Cornwall Tourism Awards
Each year thousands of visitors head to Cornwall. For many, this involves packing up the car and making the annual pilgrimage down the A30 for a week of sea, sand and camping. For others, a trip to Cornwall is an opportunity to live out their very own episode of Poldark; blow the cobwebs away with a stomp along the coast path and tuck into some freshly caught, Michelin star mackerel before getting cosy in a perfectly authentic coastal cottage – the ultimate city detox.
Cornwall’s tourism industry has needed to evolve and adapt in order to cater for this diverse demographic. The county has become a world-class holiday destination, with amenities, accommodation and experiences suitable for those on a shoestring budget through to luxury once-in-a-lifetime type trips. The annual Cornwall Tourism Awards celebrates the successes of the industry over the past year, awarding excellence across 26 categories. This year we joined the cream of Cornwall’s tourism crop at Newquay’s Headland Hotel for one of the highlights of the Wolf Rock events calendar, and felt incredibly proud to see the spotlight shone on clients new and old.
Isles of Scilly’s Islands’ Regatta scooped the silver in the Tourism Event/Festival of the Year category. Held over the August Bank Holiday weekend, the event was the first of its kind and celebrated the islands’ unique maritime history with a nautical-inspired programme including live music, sailing, sea shanties and a Red Arrows display. Scilly Seal Snorkelling earned a silver award in the Active and Sporting category, the team have been running sea snorkelling trips in the waters of St Martins for over twenty years. The picturesque island setting and beautifully styled suites of the Hell Bay Hotel on the island of Bryer were rewarded with a gold in the Boutique Hotel of the Year category. Nestled just a stones throw from Mawgan Porth beach, The Park offers guests luxurious, boutique style self-catering homes and earned a bronze award in the highly competitive Holiday Park of the Year category. Last but certainly not least, we were delighted to see Cornwall’s Great Little City and location of Wolf Rock HQ, Truro, take home the gold in the Visitor Information Service of the Year category. A much deserved win after years of relentlessly building the quality of its customer service.
As Cornwall’s tourism industry continues to flourish so does the calibre of businesses that are nominated for the awards. This is fantastic news for the industry and brings about new challenges for creative agencies like us to help businesses stand out from the crowd. Until next year…