Marketing strategy

Scaling up your marketing

So, you’re planning to scale up. Really go for it. I asked one of our clients, a very experienced manager...

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Emotional lessons from John Lewis

Christmas is always a busy time for retailers, but I suspect that this year John Lewis will be rubbing their hands together with glee...

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Phil Gendall on branding

Henry Ford was right when he said that the invention of mass-manufacturing would lead to people having to learn to want...