What we did
We listened carefully to the organisation and then recommended a clear naming strategy: to tell one clear story that communicates the passion of local food growers and producers, celebrating all things GREAT, consolidating under a single family of names:
With design help from Channel Creative we created the new brand and launched it, first at the 2014 Royal Cornwall Show, then at the rebranded Great Cornish Food Festival.
The new name and single branding has been very well received by members and wider stakeholders, and visitor numbers at the food festival increased. It was gratifying to be told ‘We’d like to say a big thank you to you – for all your help and work on the rebrand of the festival. We’ve had so much positive feedback on the look and feel of the festival this year and have succeeded in reinvigorating it not just for visitors, but also for us.’