Callestick Farm was the first in Cornwall to diversify from primary dairy farming into ice-cream production, back in 1989. They continue to innovate in farming and to create a first-rate award winning product but have seen a plethora of new competitors aggressively entering the sector, both locally and nationally. Following decisions to develop new routes to market, particularly in London and the South East, Wolf Rock addressed the need for new brand positioning, carefully preserving and accentuating core brand values and developing a new approach to branded packaging, with a focus on key consumer messaging — together with a full suite of marketing support and collateral including PR and photography.
What we did
– Brand positioning and strapline
– Logo and visual identity evolution
– New branded packaging
– Illustration style & commissioning
– New multi-platform website
– PR and social media management and training